Rust-Oleum Industrial Brands: John
Simons has been promoted to vice president
of marketing. In this position, Mr.
Simons will oversee the group’s, product
development, advertising and
marketing initiatives including promoting
Sierra Performance Coatings
by Rust-Oleum, a high-performance
industrial and commercial coating
with zero VOCs. Mr. Simons will also
establish a visible presence for Rust-
Oleum in new distribution channels
such as rental centers and utility and
Being a formulator is becoming much more difficult in light of increased regulatory pressures on common raw materials.
Formulators who develop coatings based on oxidatively cured (alkyd) binders face major regulatory obstacles for two key in…