CPS Color: Stefan Schröer-Elpers has
been named vice president of CPS
Color’s worldwide customer support
activities. Mr. Schröer-Elpers has held
general management positions for a
variety of German paint companies.
Soft-touch or soft-feel coatings are employed to create a variety of haptic effects on plastic, paper and metal substrates. Haptic effects can improve a consumer’s perceived value of the product, and influence them to buy the product over other…