Degussa: Jadel Baptista has been
selected to serve as colorants lab coordinator
for the company’s new technical
service lab at Degussa’s Americana
facility near Sao Paulo, Brazil.
Along with his extensive knowledge
of the coatings industry in Brazil, Mr.
Baptista trained in Degussa Coatings & Colorants North American technical
service support laboratory for more
than a month.
Soft-touch or soft-feel coatings are employed to create a variety of haptic effects on plastic, paper and metal substrates. Haptic effects can improve a consumer’s perceived value of the product, and influence them to buy the product over other…