BASF NAMES KRAMER HEAD OF
GLOBAL ACRYLIC MONOMERS AND
has been named
the new head of
He replaces Martin
B r u d e r m ü l l e r,
head of the functional
division, who had assumed this position
on a temporary basis after the
merger of the two business units in the
beginning of the year.
Kramer joined BASF in 1994 and
was previously responsible for global
marketing in the fine chemicals segment.
Soft-touch or soft-feel coatings are employed to create a variety of haptic effects on plastic, paper and metal substrates. Haptic effects can improve a consumer’s perceived value of the product, and influence them to buy the product over other…