Micro powders appoints
regional sales manager
Micro Powders, Inc. (MPI) has appointed Mary Seffrood as their new Chicago-based regional sales manager. Seffrood was recruited by MPI for technical sales responsibilities through the Midwest and East Coast. Seffrood, who formerly held sales and marketing positions with Pan Technology and T.H. Hilson Company, brings more than eight years of paint, coatings and ink industry experience to her new position.
Soft-touch or soft-feel coatings are employed to create a variety of haptic effects on plastic, paper and metal substrates. Haptic effects can improve a consumer’s perceived value of the product, and influence them to buy the product over other…