PPG Automotive Refinish has appointed two key marketing managers. Randy Cremeans has been appointed director of marketing, collision USCA and Mary Kimbro has been appointed director, global color.
Cremeans will be responsible for leading the marketing strategies and initiatives for the North American collision segments. He has more than seven years experience at PPG and has held various positions of responsibility including sales business development manger, global platform manger and manager, collision segments. Prior to PPG, he had 14 years of sales and marketing positions in the coatings industry.
In her new position, Kimbro will focus on global strategies to continue strengthening the PPG color position. Kimbro has more than 20 years experience with PPG and has held various positions of responsibility, including technical product development chemist, training, regional sales manager and director, collision marketing USCA.
Soft-touch or soft-feel coatings are employed to create a variety of haptic effects on plastic, paper and metal substrates. Haptic effects can improve a consumer’s perceived value of the product, and influence them to buy the product over other…