Heucotech Ltd., a Heubach company, has promoted Robert Poemer to business manager. In his new role, Poemer will be responsible for the marketing strategy of Heubach’s pigments and preparations in the NAFTA region for all markets.
Prior to joining the Heubach Group, Poemer was in leadership positions in marketing, manufacturing and purchasing for more than 25 years.
Soft-touch or soft-feel coatings are employed to create a variety of haptic effects on plastic, paper and metal substrates. Haptic effects can improve a consumer’s perceived value of the product, and influence them to buy the product over other…