BASF Coatings has introduced waterborne basecoats in Romania. BASF Coatings’ waterborne basecoat technology is used to coat carmaker Dacia’s Logan and new Sandero models, which are produced at the Dacia plant in Pitesti, approximately 150 kilometers from Bucharest. All of the colors come from BASF’s Color Design Studio Europe. Each day, 1,400 vehicles are coated at the Dacia plant. Plans call for 400,000 new vehicles to leave the plant each year starting in 2010.
Romania is a significant growth market in Europe. In addition to the waterborne basecoat system, BASF’s new products in Romania primarily include new colors for Dacia. However, BASF also contributed its expertise during the construction of the new production line.