president and CEO Tikkurila oy
Erkki Järvinen has been appointed president and CEO of Tikkurila Oy. He previously worked as president and CEO of Rautakirja Corp. Simo Laitala has been appointed regional director for Tikkurila Deco East, Central Asia, as well as the new general director of the subsidiary TOO Tikkurila. Based in Almaty, Kazakstan, he will be responsible for developing Tikkurila’s decorative paints business in Central Asia. He will report to Janno Paju, vice president, Tikkurila Deco East.
Soft-touch or soft-feel coatings are employed to create a variety of haptic effects on plastic, paper and metal substrates. Haptic effects can improve a consumer’s perceived value of the product, and influence them to buy the product over other…