According to the consulting firm Kusumgar, Nerlfi & Growney, worldwide consumption of five leading additives for coatings and inks was 1.4 million pounds worth $3.1 billion in 2008. Coatings took some 80% of the value and inks the remainder. In the recent past, growth registered a five to six percent annual rate of increase with the emerging economies in Asia leading the way. In 2009, minimal worldwide growth is expected; recovery is expected thereafter.
Asia is the largest outlet for coating and ink additives taking 40% of the dollars. Japan and China are the leading consumers and highlight the growth variances between mature and developing economies. Japan has seen only slight growth in the recent past, while in China consumption has been expanding at double-digit rates. Europe and North America each consume about one-quarter of the additives with usage in these regions projected to be down in 2009. Improved performance and environmental advantages are emphasized in North America and Europe. The rest of the world takes some ten percent of the additive value.
Rheology modifiers are the largest additives in coatings and inks with about one-third of the global dollar value and dispersants are second capturing some 22% of the value. Foam control additives represent 17% of the dollars; wetting agents 15%; and slip and rub materials 12%.