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DuPont realigns industrial coatings business in Americas



Published June 16, 2009
DuPont realigns industrial coatings business in Americas
DuPont’s Industrial CoatingSolutions business in the Americas has been realigned to serve its customers better with a lean and responsive organization representing its total offering of liquid, powder and e-coat products and services. Industrial CoatingSolutions is part of DuPont Performance Coatings, which includes the company’s OEM Auto­motive and Refinish units.
“Our objective is to make it easier to do business with DuPont,” said David Lazzeri, Industrial CoatingSolutions business director for the Americas. “By fully integrating our sales and marketing organization, customers will have easier access to our entire portfolio of products and services. All of our sales team members will have the training and expertise to assess their customers’ needs and recommend the right product and level of support for each application.
“Efforts to simplify the Industrial CoatingSolutions structure began about a year before the economic downturn hit,” said Lazzeri. The slowdown in business activity associated with the recession provided an opportunity for DuPont to study whether the industrial coatings business was properly structured to serve all of its customers, large and small.
Key players in the realigned organization are Wade Robinson, sales and marketing manager for North America, and Alfredo Villalobos, sales and marketing manager for Latin America. Joe Wood has been named market segment leader for the Americas region, and global lead for agricultural, construction equipment and heavy-duty truck market segments. In addition, two product managers have been named to ensure that the Industrial CoatingSolutions offering is accurately matched with customer needs. Jim Jeziorski will manage the portfolio of liquid products and Fabiana Prada will have responsibility for powder coatings.


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