AkzoNobel was one of the big winners at the inaugural Transform Awards, the UK’s only dedicated celebration of rebranding, brand transformation and reputational change. Established by Communicate magazine, the honors were judged by a panel of international branding experts, communications practitioners and academics, with AkzoNobel receiving two gold prizes and one silver at the event held in London’s Notting Hill.
The company scooped gold in both the “Best corporate rebrand following a merger or acquisition” and the “Best rebrand in the chemicals sector” categories. The silver award was achieved for “Best overall visual identity.”
“These awards are fantastic recognition for all the effort we put into launching the new AkzoNobel,” said AkzoNobel’s head of corporate branding, Berry Oonk. “We faced some strong competition in all three categories and to have done so well is welcome acknowledgement of our creativity, strategic thinking and teamwork.”
The distinguished judging panel included Graham Hales, managing director of Interbrand London; Cheryl Giovannoni, European president of Landor Associates; Bill Darling, managing director of Saffron brand consultants; and Fred Burt, managing director of the UK office of leading strategic branding company Siegel+Gale.
Chemservice, Songwon form a joint venture regulatory affairs consultancy
Songwon Industrial Co., Ltd., Ulsan, Korea, and Chemservice S.A., Grevenmacher, Luxembourg, have launched the regulatory affairs consulting company, Chemservice Asia Co. Ltd., which is registered in Seoul, Korea.
“The fast developing chemical control legislation in the Asian region is driving growing demand for regulatory affairs competence in Asia,” said Dr. Dieter Drohmann, managing director of the Chemservice Group. “At Chemservice we have a substantial network and knowledge of the chemical industry and its related value chain, together with outstanding experience in regulatory affairs and international chemical control legislation. To join forces with Songwon, a partner who not only brings expertise and experience in the Asian region, but also excellent laboratory and technology skills, will enable Chemservice Asia to deliver an unparalleled quality of service.”
“Chemservice Asia will combine global regulatory affairs expertise together with EHS skills and chemical process competence,” said Jongho Park, chairman and president of Songwon Group. “The remit is to be a strategic partner for the chemical and polymer related industry, by identifying opportunities to gain competitive advantage through the regulatory process.
“Providing regulatory support in Asia is one of the strategic promises that Songwon made to our rapidly expanding customer base, this joint venture takes us to customers beyond our core business reach,” Park said.
Chemservice Asia will be located in Songwon Building 59-4, Banpo-4-Dong, Seocho-gu, Seoul, Korea; Phone: +82-2-536-6232; www.chemservice-asia.com.
Triple awards success for AkzoNobel
Published March 16, 2010
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