Textured Coatings of America, Inc.'s CoolWall System was recently chosen as the exclusive exterior coating for four energy efficient research homes built by the Zero Energy Building Research Alliance (ZEBRAlliance) in cooperation with the Oak Ridge National Laboratory and the U.S. Department of Energy. Jay Haines, president and CEO of TexCote attended the ribbon cutting ceremony where he discussed the homes with Andre Desjarlais, group leader at the U.S. Department of Energy's Oak Ridge National Laboratory. When asked why CoolWall was chosen as the exclusive exterior coating for the project, Desjarlais said, "Most of these colors have solar reflectances that are double that of traditional pigments.” The ZEBRAlliance project is testing the success of multiple energy efficient technologies including CoolWall heat reflective exterior wall coatings.