Superior Materials, Inc., Garden City, New York has named Bruce Schimmel sales manager. He brings to Superior his expertise in the handling of national accounts as well as management over expanded territories. Most recently, Schimmel was business development manager with Hydrite Chemical. Previously he has held upper management positions with Alcan, Ultra Additives-Munzing and Eckart America. He is well-versed in the sale of pigments, additives and resins to recipe manufacturers. In his new role, Schimmel will lead Superior Materials' more thorough coverage of the New England area as well as handle individual account responsibility.