Celanese appoints Algol Chemicals distributor for Russia and Ukraine
May 9, 2011
Celanese Emulsions Polymers has appointed Algol Chemicals as its distributor in Russia and the Ukraine for all its water-based binders into all end use applications. Algol Chemicals plans to open a coatings laboratory in the Moscow area, to provide formulation and application development assistance for local paint manufacturers. The lab will focus on the Mowilith brand of dispersions for use in waterborne paints, which are gaining favor in Russia for their reduced emissions and costs versus solventborne alternatives. Celanese Emulsion Polymers will continue to handle international key accounts directly through its local sales manager in Moscow.
The introduction of Point-of-Sale Tinting systems in the 1950s changed forever the way that decorative paints are sold. Prior to World War II and during the immediate post-war period, paints were supplied in a limited range of colors and retailers ha…