Elementis Specialties has introduced Rheolate 299 for the European decorative and aqueous industrial coatings markets. This new rheology modifier is designed for waterborne industrial and decorative, pigmented and clear, gloss and high gloss coating systems. It provides strong shear thinning behavior, which makes it ideal for spray applications including sprayed latex emulsions, dispersions, water reducible clear-coats and high gloss pigmented systems, the company said.