The Lanxess specialty chemicals company has given its Basic Chemicals business unit a new name: Advanced Industrial Intermediates (AII). The new name establishes a direct link to the product portfolio, which includes advanced intermediates for numerous branches of industry, and it emphasizes the unit’s applied know-how in manufacturing and supply. The name underlines the business unit’s association with the Lanxess Advanced Intermediates segment, which generated sales of over €1.3 billion in fiscal 2010.
The Basic Chemicals business unit has repositioned itself in the last two years. It now focuses on the further development of complex production processes and on technological expertise. Its main areas of activity are the agriculture, personal care, automotive, plastics and coatings customer industries. For the purpose of representing this position outside the company, the business unit’s name has now been adapted to its product range and changed to Advanced Industrial Intermediates.