The Sherwin-Williams Company unveiled the new logotype for its Becker Acroma brand at the 2011 Ligna show. According to the company, the new logotype is designed to reflect the movement, fluidity, strength and global nature that have made the Becker Acroma name one of the most trusted in the wood industry. “We wanted to be true to Becker Acroma’s brand roots while capturing its current strengths and continuing commitment to be a customized global supplier,” said Drew McCandless, president of Sherwin-Williams Product Finishes Division.