Dow Coating Materials (DCM) has launched Evoque pre composite polymer technology designed to change the way formulators think about hiding and the use of titanium dioxide (TiO2). Evoque pre-composite polymer technology improves the particle distribution and light scattering efficiency of TiO2, facilitating improvements in hiding efficiency and allowing for up to 20 percent less TiO2 used in the formulation. Additional benefits include improved barrier properties, such as stain and corrosion resistance. Depending on their formulation goals, paint manufacturers can use Evoque pre-composite polymer technology to reduce TiO2 content or improve hiding while they improve paint performance. The technology may also help formulators reduce the carbon footprint of their end products by reducing the energy footprint that comes from mining, processing and transporting TiO2 to their formulation plants. DCM is conducting a life cycle analysis, which will be verified by a third party, to quantify the full spectrum of sustainability advantages that may result from using Evoque.