Rapid growth is expected within the global coatings and paints market and most of this demand growth will occur in Asia, especially China. As a result, the regional demand for TiO2 will also rise.
“By entering into this partnership with CAVA, we will enhance security of supply in Asia for a critical raw material,” said Werner Fuhrmann, AkzoNobel’s executive committee member responsible for supply chain and sourcing.
Quangxi CAVA Titanium Industry Co. Ltd. was recently established to produce titanium dioxide and is currently in the process of designing and constructing a 100,000-ton TiO2 plant at an industrial site in Qinzhou. Production is expected to start in early 2014.
Titanium dioxide is the most widely used white pigment in the industry because of its brightness and opacity. Approximately five million tons of pigmentary TiO2 are consumed annually worldwide, mainly in the coatings, plastics and paper industries.
AkzoNobel is the largest global paints and coatings company and currently employs around 6,700 people in China, where revenue for 2010 totaled €1.3 billion. The majority of revenue is generated from local demand. The company has 27 manufacturing locations in China.