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General Paint and Société Laurentide announce Peinture Laurentide as a General Paint brand

Published September 19, 2011
General Paint and Société Laurentide have formed an agreement that makes Peinture Laurentide a part of the General Paint brand portfolio. By integrating Peinture Laurentide's current architectural coatings activities in the city of Quebec and Canada's Atlantic provinces, this transaction makes General Paint a nationwide Canadian paint manufacturer.

"After more than three years of close collaboration with Peinture Laurentide's team for the distribution of its PARA Paints and Crown Diamond products in Quebec and the Atlantic provinces, General Paint is enhancing its strategic position by becoming Canada's leading paint manufacturer," said Dale Constantinoff, president and CEO of General Paint. "Having multiple manufacturing and distribution facilities with a reputation for solid sales and service support, places us in a very good and competitive position for our brand portfolio now from coast to coast."

This transaction will allow Quebec-based Peinture Laurentide to maintain a competitive edge in the market, supported by technological expertise on an international level. "The future looks promising for Peinture Laurentide, an innovative company that has been operating in the architectural coatings business for more than 55 years by manufacturing products renowned for their high quality," said André Buisson, president and COO of Société Laurentide.

Celebrating its 100th anniversary this year, Vancouver-based company General Paint, considers this venture to be more than a symbolic action. By expanding its operations in a significant manner across all Canadian markets, a strong statement of Canadian unity is being made through the addition of this solid anchor in Quebec and the Atlantic provinces, positioning General Paint as the number one paint company in Canada.

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