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Arkema unveils new trademark

Published October 12, 2011
Arkema Coating Resins has launched a new trademark that will be applied to the company’s waterborne emulsion polymer products sold worldwide. The new name, ENCOR Polymers, will be used for both current and new products sold for use in architectural and industrial coatings, traffic paints, specialty coatings, pressure sensitive adhesives, sealants, construction products, graphics arts and floor maintenance products.

“This is an important step as we strengthen our capabilities to serve our global customers,” said Richard Jenkins, global group president for Arkema Coating Resins. “We recently announced our decision to build a waterborne emulsion manufacturing facility in China and closed the acquisition of the coating resins businesses of Total. One of our most important next steps is to create a comprehensive global product offering to meet our customers’ needs. This new trademark is part of that process.”

ENCOR Polymers will principally replace the UCAR trademark now applied to many of the company’s waterborne emulsion products, as well as the Craymul and Esi-Cryl trademarks acquired with the purchase of the coating resins businesses of Cook Composites and Polymers and Cray Valley. Other Arkema Coating Resins trademarks, including SNAP Structured Nano-Acrylic Polymers and EnVia, will continue to be used in all geographies.

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