KMSA departed from its past web structure and pushed their website forward in one giant leap; incorporating the latest web technology and completely rethinking how to connect with existing and new customers. Overall navigation is much improved with graphical icons being used throughout the site as well as providing several different easy to use filters to help guide users to the correct products.
“Our web visitors are extremely important to us and we want to make it easy for them to find a solution,” said Lou Carulli, marketing manager for KMSA. “The site was designed with 2 types of visitors in mind. Type one is a new visitor that has identified a problem within their company but may not be familiar with the existing technology that’s available. Type two is a visitor who is experienced, knows the science behind how our products work, and is looking for something specific. Both will come to find a solution which could be the same instrument, but each will take a different path to arrive to that solution.”
In addition to improved navigation, a new area called “The Learning Center” was added to educate visitors on the science behind the instruments and how a solution from Konica Minolta Sensing can improve their business. An expanded “On Demand Webinar” section now includes support for Spanish and Portuguese languages, allowing visitors from Latin America the ability to educate themselves. In this virtual environment guests can move at their own pace with complete control to pause, fast forward, rewind or skip to specific topics.
Perhaps the largest addition to the new sensing.konicaminolta.us website comes from the complete catalog of accessories available for each category of instrument. “
Log on to http://sensing.konicaminolta.us/ to experience the new site.