MetoKote Corporation has promoted Jeffrey Oravitz to president and CEO. Oravitz replaces former president and chief executive DeWayne Pinkstaff. The company also appointed Robert Lee to executive chairman of the board.
Oravitz joined the company in 2005, and has held key executive positions within MetoKote's operations and sales areas, including his most recent role as the company's vice president of global business development. Prior to joining MetoKote, he was employed by PPG Industries, Inc. for twenty years in a number of roles throughout their coatings businesses.
Lee has served on the company's board of directors since 2010 and has a broad leadership background in the chemical industry, as well as processing and manufacturing companies, including Millennium Chemicals, Quantum Chemicals, SCM Chemicals, Grove Crane and Cavenham Forest Products.
Soft-touch or soft-feel coatings are employed to create a variety of haptic effects on plastic, paper and metal substrates. Haptic effects can improve a consumer’s perceived value of the product, and influence them to buy the product over other…