Robert Shengkui Hu has joined The HallStar Company’s senior management team as vice president, research and development. He will initially report to and replace Gary Wentworth, who will retire from the specialty chemical company this year after overseeing the transition of his responsibilities.
Before joining HallStar, Dr. Hu served as vice president of global technology at Beckers Consumer Design Finishes (CDF), a division of Beckers Industrial Coatings/Lindengruppen, which specializes in coatings for consumer electronics and household appliances. He managed a technical team of 80 people in Asia, Europe and North America, and was responsible for the division’s R&D strategy and patent portfolio.
Prior to Beckers, he held several key positions at PPG Industries, including technical director, industrial coatings in the Asia Pacific region. Based in China, he led an international team of 250 and established technical organizations in developing countries to support the company’s global growth.
Dr. Hu has a PhD in photochemical science from Bowling Green State University and has completed MBA training from the University of Pittsburgh.
Soft-touch or soft-feel coatings are employed to create a variety of haptic effects on plastic, paper and metal substrates. Haptic effects can improve a consumer’s perceived value of the product, and influence them to buy the product over other…