Paint & Coatings Manufacturer News

Sansin wins NRHA's Whole Package Award for its innovative wood finishes and designs

May 21, 2012

The Sansin Corporation has received the North American Retail Hardware Association's (NRHA) Best of Show top honor, the Whole Package Award. The Whole Package award, given at this year's National Hardware Show in Las Vegas, honors Sansin's innovation in merchandising design for its Sansin Wood Care Center and Sansin Stain Station.

Sansin's merchandising entry was reviewed by a panel of judges who were looking for attention-grabbing merchandising displays that used attractive design, demonstrated new ideas and techniques, and presented information in an efficient, economical and effective way. Judges who reviewed Sansin's entry described the Wood Care Center as, "A good, clean, upscale presentation," and also said, "This complete display certainly will attract attention."

Sansin's Wood Care Center and Stain Station allow dealers and retailers to show customers what wood finishes and colors look like in real-life by showcasing wood protection on a variety of large scale wood species and horizontal and vertical surfaces. Through signage, product literature, data sheets and on-site consultation, located within the very same display, customers are able to make informed choices for their wood design, building and remodeling projects.

The Wood Care Center draws customers in quickly and effectively with a dedicated space for The Stain Station, displaying multiple wood surfaces finished in various Sansin Enviro Stain tones and colors. Once the customer walks into The Wood Care Center, they are immersed in wood care and can envision how their project will look once completed the company said.

"We are honored to receive this award from the NRHA. We recognized a need to display wood care products in a way that better captures the diversity in wood species, sizes and surfaces," said Sjoerd Bos, vice president of Sansin. "We are finding that dealers can better prepare, explain and sell wood care with our Wood Care Center and Stain Station."

Headquartered in Ontario, Canada, Sansin has dealer locations across Canada and in the United States.

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