The incorporation project makes the most of the synergies between two companies that have played leading roles in wood coatings, thereby boosting the group's competitiveness. Aside from allowing the group to expand, the merger also bolsters collaboration between the two separate sales networks, reinforces the presence of its products within international markets including Germany, where it has a sales office in the city of Heek, and enables it to target new territories around the world, particularly emerging countries. All of this will be achieved without overhauling the existing infrastructures or making changes to staff numbers.
Today, the Italian coatings division employs 70 staff, 59 of whom are based at the facility located on a 20,000 square meter site in Romano D’Ezzelino, in the Italian province of Vicenza.
The Italian coatings division will be marketed under iCO, the new brand in the wood coatings sector, which represents the group's core business.