Benjamin Moore introduces tintable chalkboard paint

October 10, 2012

Benjamin Moore has introduced a new edition of its Chalkboard Paint that now is tintable in any of the more than 3,300 hues available in the Benjamin Moore color system, allowing for choices that go beyond the classic black and green chalkboards.

“We’ve just infused a lot more fun and imagination into a communications staple that, since the schoolroom slates of the 1800s, has remained almost unchanged,” said Sonu Mathew, ASID, IIDA and Benjamin Moore’s senior interior designer. “Now, the opportunity to enliven and invigorate a space has exploded by dialing up the color options so extensively.”

The Benjamin Moore Chalkboard Paint (308) is a latex topcoat that turns virtually any interior surface into a chalkboard. It is easy to apply, dries in a matter of hours to a durable eggshell finish, is easy to clean and fully washable the company said. It also is formulated to minimize any lingering odors, making it ideal for a child’s playroom, bedroom or even the kitchen as a message center for shopping lists and household reminders.

“There’s no rulebook that says chalkboard paint is for walls only,” said Mathew, who offered up a slew of other suggested uses. “Think about treating a toy chest, tabletop, or other piece of furniture, a closet door or cupboard façade. Any place where you want to see temporary art or a shared family communiqué is prime real estate for a coat of Benjamin Moore Chalkboard Paint.”

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