India's decorative paint market is growing at a healthy rate over the past few years. Demand from the real-estate has placed the Indian paint industry on a high growth trajectory. The thrust of the Indian Government on building up infrastructure also help the industry to grow economically.
According to RNCOS recent report, "Indian Paint Industry Forecast to 2015," the decorative paint market in India is anticipated to grow at a CAGR of more than 15 percent during FY 2012-2015.
Disposable income plays a critical role in the decorative paint market. Thus, increase in people's income will help the industry to grow. Moreover, the rural sector has a major share of the decorative paints segment. Thus, any benefit to the rural sector for improving the dispensable income is directly co-related to the growth of the paint industry. Besides, decorative paints are marketing savvy products backed by large advertisement campaigns and dealership networks. Huge investments required in setting up a vast marketing and dealership network, to advertise and develop a brand over a period of time will also help the industry to reach new heights.
The report, "Indian Paint Industry Forecast to 2015," provides a complete understanding of the paint market of India. It analyzes the market size of the total paint industry and its segments in terms of types, raw material, and product class. They also studied how the government regulations are impacting the industry. With a view to understanding the industry's competitive landscape, it provides profiling of industry's leading players Asian Paints, Kansai Nerolac Paints, Berger Paints, AkzoNobel, and Shalimar Paints along with their product portfolio and financials, which will help clients understand the market situation and its progress in the coming years. Overall, the report contains all the vital information that will help clients to draw up their market strategies and assess opportunity areas in India's paint industry.