BASF has set up a new Coatings Technical Competence Center ASEAN in Bangkok, Thailand. This new facility supports technical and laboratory activities mainly in motorcycle coatings, including technology transfer, product development, performance testing, color design and development, and houses a sales and marketing team as well as a technical service team.
“At BASF, we align our growth plans according to our customers’ expansion plans. The set-up of the new facility is well-timed, as there are increasingly more motorcycle and car plants being established in or transferred to ASEAN locations,” said Peter Fischer, senior vice president, Coatings Solutions Asia Pacific, BASF. “In Thailand, BASF has been in the motorcycle coatings business for more than 10 years and is the leading motorcycle coatings supplier locally. By staying close to customers, the new facility allows BASF to respond even faster to customer and market needs, and provide comprehensive high-quality services and innovative technologies and solutions in a more efficient manner.”
“Thailand is a key market and production hub for the car and motorcycle industries in ASEAN, which is an important region for these industries,” Boonchai Opas-iam-likit, managing director, BASF Thailand Limited, added, “This technical competence center will significantly benefit our customers, especially in Thailand, and at the same time is important to BASF in achieving our long-term business objectives.”