Browse the most recent issues of Coatings World Magazine, featuring timely insights and industry-leading analysis.
Access the interactive digital version of the magazine with multimedia enhancements and exclusive online features.
Join a global community of coatings professionals—subscribe to receive the magazine in print or digital formats.
Promote your brand to decision-makers across the global coatings value chain with targeted advertising options.
Review our standards for submitting articles and technical content to ensure alignment with editorial goals.
Understand how your data is collected, stored, and used when interacting with Coatings World Magazine.
Immediate updates on significant industry developments.
News from major and regional paint and coatings producers.
Updates from raw material and equipment suppliers.
Leadership changes and notable appointments.
Mergers, acquisitions, and earnings reports across the industry.
Data-driven insights into regional and global coatings markets.
Interviews with executives, innovators, and influencers in the coatings sector.
Explore long-form articles and special reports that analyze trends, technologies, and business strategies in coatings.
Recurring editorial pieces offering expert perspectives and commentary on regulatory, sustainability, and R&D topics.
Access original interviews, Q&As, and insights that offer a deeper understanding of key industry developments.
Industry leaders weigh in on technical advancements, market challenges, and future opportunities.
Explore color trend predictions and their influence on coatings design, formulation, and application.
Profiles and rankings of the world’s leading coatings manufacturers and suppliers.
Comprehensive resource for locating suppliers of coatings materials and services.
Connect with distributors of raw materials, packaging, and equipment.
Showcase your company’s services, products, and expertise.
Look up definitions for key terms and concepts used across the coatings industry.
Full-length videos covering events, innovations, and thought leadership.
Short-form video interviews offering quick updates and takeaways.
Audio interviews and discussions with industry experts and insiders.
In-depth digital publications on coatings technologies and trends.
Research-backed documents examining industry challenges and solutions.
Informational materials highlighting products, services, and companies.
Company-sponsored articles offering valuable insights, case studies, and product applications.
Company announcements, product launches, and business developments from across the coatings sector.
Search for career opportunities in the coatings industry and connect with hiring companies.
What are you searching for?
Sherwin-Williams Global Color & Design Center experts forecast wood finishes that reflect nature’s rhythm of color.
October 22, 2020
By: Coatings World staff
The Industrial Wood Coatings division of Sherwin-Williams, through its Global Color & Design Center, released Rhythm of Color, its annual Colormix Forecast.
The forecast includes 40 finishes, categorized into four collections – Sanctuary, Encounter, Continuum and Tapestry.
Shaped by global, cultural and economic influences, Rhythm of Color inspires wood product developers and manufacturers to design finishes and curate palettes that align with consumer preferences.
The forecast reveals finishes that will be on-trend three to seven years from now to account for the product development process, enabling wood product developers to meet customer and consumer expectations of the future.
Developed to complement the Sherwin-Williams architectural paint 2021 Colormix Forecast, the collections within Rhythm of Color are inspired by nature and balance, examined through the lenses of the past, present and future.
Each palette reflects how the rhythm of nature can manifest into feelings of calmness, wellness, authenticity and happiness when entangled with influences like sustainability, storytelling, community and futuristic fiction.
“After thoroughly researching macro-level trends around the world, the themes in this year’s Colormix Trend Forecast embody modern societal dichotomies, like change and comfort, which derive from the pandemic and social discontent,” said Lauren West, Global Color and Design director, Sherwin-Williams Industrial Wood Coatings Division. “Consumer color preferences will shift because of these realities, which is why it’s important for wood product developers to follow forward-looking color forecasting. At the Global Color & Design Center, we help our customers bring the forecast to life through the creation of custom, proprietary finishes that meet consumer demand.”
Industrial Wood 2021 Colormix Trend Forecast Collections
SANCTUARY
The Sanctuary collection brings nature inside through calming colors that nurture wellness and serenity. Scandinavian simplicity, a key influence for this collection of finishes, beautifully combines soft, matte neutrals with rich, well-worn textures and sunbaked tones. These natural and muted finishes comprise a simple palette of warm minimalism that forges a true connection between interior and environment.
ENCOUNTER
The Encounter collection’s rich earthy finishes embrace heritage lux and global inspiration. Varying levels of gloss and sheen, balanced by dark, textured finishes enhance the natural beauty of wood. Rustic and tribal hues breathe life into burnished, charred stains reminiscent of heirlooms and ancient stories of the past.
CONTINUUM
The Continuum collection embodies an entangled hybrid of synthetic and natural influences. These finishes redefine tradition, pulling inspiration from the past and future, reflecting a mixed reality. With tactile, sensorial finishes, Continuum seamlessly fuses technology with nature, blending whites, charcoals and pops of color found in the natural environment.
TAPESTRY
Vivid hues in the Tapestry collection serve as the spark that brings creativity to life. Finishes influenced by theatrical, exaggerated expressions infuse playful color through layers of pattern and texture. In response to minimalism, Tapestry’s maximalist metallics and jewel-tone finishes create a modern, meaningful outlet for artistic exposition.
Enter your account email.
A verification code was sent to your email, Enter the 6-digit code sent to your mail.
Didn't get the code? Check your spam folder or resend code
Set a new password for signing in and accessing your data.
Your Password has been Updated !
