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Axalta Coating Systems officially unveiled the 2014 Brilliant Flames paint scheme on the No. 24 Axalta Chevrolet SS race car, driven by four-time NASCAR Sprint Cup Series champion Jeff Gordon, last week at the NASCAR Hall of Fame in Charlotte, NC. When the cover was removed, there were gasps, claps and even “awesome” could be heard in the crowd. Motorsports announcer, Winston Kelley moderated a panel discussion comprised of the following participants: race car driver Jeff Gordon; VP Axalta Coating Systems and Head of North American Business Nigel Budden; and Hendrick Motorsports Chairman and Owner Rick Hendrick. Axalta Racing paint scheme artist Sam Bass was also available to take questions from media. The paint scheme, designed by Bass marks the 22nd season of a historic partnership between Axalta, Hendrick Motorsports and Gordon. In addition to displaying the new car design, Axalta presented Gordon with a donation to the Jeff Gordon Children’s Foundation. “This is truly a brilliant partnership. We are proud to support Team 24, Jeff’s philanthropic endeavors and Hendrick Motorsports. There is tremendous enthusiasm and mutual benefit. We look forward to a successful 2014,” said Budden. Axalta’s first sponsored race of the 2014 season will showcase the Brilliant Flames paint scheme in Las Vegas on Sunday, March 9, 2014 in the Kobalt Tools 400.
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