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July 12, 2018
By: Anthony Locicero
Copy Editor, New York Post
TCI marked its 30th anniversary with investments designed to offer customized support to customers. The company said it is evolving from its historical focus on product delivery and service to concentrate on innovative coatings solutions and superior performance. It also introduced a new brand identity – TCI: Where Your World Matters. The new pyramid logo marks an official name change, from TCI Powder Coatings to TCI, as the company continues to expand its coatings portfolio beyond powder. Since 1996, TCI has been a part of RPM, an international holding company with a diverse portfolio including more than 800 distinct brands used in a wide variety of markets. “Our new brand positioning represents our new customer-centric market approach that leverages our relationships with fellow RPM companies to meet specific needs with a broad portfolio of products and coatings resources,” said Jack Bostock, VP, TCI. “RPM has enabled us to bring a full complement of technologies to strengthen ties with large, internationally-recognized companies while continuing to provide dedicated service and technical support to smaller powder coating customers.” TCI announced several initiatives to support its evolution in the marketplace:
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