PPG PAINTS Unveils BUILDER PERFORMANCE Product at 2018 NAHB International Builders’ Show

PPG announced that its PPG PAINTS brand will debut BUILDER PERFORMANCE interior latex wall and ceiling paint at the 2018 NAHB International Builders’ Show (IBS) Jan. 9-11 in Orlando, Fla.. Available in flat ready-mix colors and tint bases, the product is designed especially for volume homebuilders and commercial contractors to provide precise color consistency for routine touch-up jobs.
 
Builder Performance is a high-quality latex paint for interior walls and ceilings. Its low odor and application characteristics make it easy to apply by spraying, brushing or rolling. The product provides a uniform flat finish to help hide tape joints and surface imperfections, and its excellent hide and touch-up properties result in an even and quality finish for every home. The curated Builder Performance color palette includes 10 top PPG Paints neutrals. 
 
“At PPG, we understand professionals need to efficiently and accurately complete paint jobs and routine maintenance touch-ups,” said Terri Guenthenspberger, PPG senior segment marketing manager, Architectural Coatings. “Whether it is months or years following an initial paint job, professionals can be assured that the new PPG Paints Builder Performance line removes any guesswork by providing the ability to color match previous paint jobs. It also provides excellent hide and easy application features for a beautifully finished project.”