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April 15, 2016
By: KERRY PIANOFORTE
Editor, Coatings World
“With color in mind! Innovative solutions in corrosion protection.” This is the motto under which Axalta Coating Systems will exhibit at PaintExpo in Karlsruhe, Germany, from April 19-22, 2016. This year, the company marks the 150th anniversary since its first paint products were launched in the German market in 1866. Since then, the company has become a leading global manufacturer of liquid and powder coatings and garnered a wealth of experience in the development of innovative industrial coatings. Axalta is one of the few paint manufacturers to offer a complete range of paint products that protect, increase productivity and provide brilliant color for leading transportation, refinish and industrial customers around the globe. “We are delighted to be part of PaintExpo again this year,” says Markus Koenigs, Marketing Communications Manager for Axalta’s Powder Coatings business in Europe, Middle East and Africa (EMEA). “On our stand we will present and demonstrate our dynamic new products and our innovative services. Our focus will be on corrosion protection and resistance, as well as on our core competence of color.” During the show Axalta will showcase a number of its leading brands. Liquid powder brands on display will include Axalta’s family of AquaEC™ electrocoat products and PercoTop® spray coatings. Powder coatings being showcased at PaintExpo will include Alesta® thermosetting coatings and Abcite® thermoplastic coatings. Carlos Rodríguez Santamarta, Axalta’s Marketing and Strategy Manager for Industrial Coatings in the EMEA region, adds, “Anti-corrosion coatings today have to do more than just offer permanent protection against rust. Our customers also demand that our coatings look good so they can help to promote sales, and they often also want additional performance features.” PaintExpo is the international meeting point for the paint industry and in 2014 attracted 469 exhibitors from 27 countries, and 9,167 visitors from 70 countries.
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