Peugeot 208 to Launch in Ice Grey and Ice Silver Colors and Finishes

Peugeot has announced that its new Peugeot 208, on sale in Europe from June 2015, is the result of a comprehensive program of work in which no area has been neglected. In addition to the new Orange Power metallic paint revealed at the recent Geneva Motor Show, two new textured colors have been added to the range of colors available at launch. And there are now two personalization packs available for both the exterior and the interior of the new Peugeot 208.

From launch, the new Peugeot 208 will be available with two new colors that are truly innovative and a clear break from the traditional finishes offered: Ice Grey and Ice Silver.

As the protective and primer coats are the same, it is possible for the paint robot to choose between the lacquer for conventional paint and the one for a textured paint. This industrial innovation allows greater flexibility in production, making this type of finish available to all and at a competitive price.

These two new colors, Ice Grey and Ice Silver, have quite distinct areas of expression:

• Ice Grey is the mark of elegance, modernity and status;
• Ice Silver suggests dynamism, strength and power (and it is available on the sporty versions of the Peugeot 208, the GTi and the GTi by Peugeot Sport).

In total, the color range for the new Peugeot 208 now comprises 13 variants that meet the growing customer demand for differentiation and exclusivity: 2 flat colors (Bianca White and Hurricane Grey), 7 metallic colors (Orange Power, Aluminium, Shark Grey, Nera Black, Virtual Blue, Dark Blue, Ruby Red), 1 pearlescent color (Pearl White), 2 textured colors (Ice Grey and Ice Silver), 1 straight-cut (Textured Matt Black / Lacquered Red, only available on 208 GTi by Peugeot Sport).