ASC Video Highlights Adhesives in Automotive Sector

The Adhesive and Sealant Council (ASC) launched its second in a series of videos designed to promote and highlight the innovative ways adhesives and sealants are being actively used in the marketplace or being considered for a new application.

The video series, part of the ASC TV portion of www.adhesives.org and www.sealants.org, is focused on innovation and is designed to foster the use of adhesives and sealants by design engineers who are looking to innovate with advanced materials.

The next video in ASC’s Innovation Video series is entitled,  “Adhesives Drive Value for Automakers,” and highlights the many practical ways that adhesives are used to lightweight cars, supporting automotive companies’ efforts to meet Federal miles per gallon mandates and lowering emissions.

“This is the second of a series of videos being developed for adhesives.org in collaboration with the Council’s Marketing Committee in order to highlight innovation that is enabled through the use of adhesives or sealants,” noted Matthew E. Croson, President of ASC.  “ASC believes these videos illustrate how adhesives can play a critical role in the innovation process, allowing design engineers to ‘think adhesives’ first when developing new concepts.

In 2015, ASC anticipates developing 3-4 videos as part of a pilot program to test whether this type of digital strategy engages users of www.adhesives.org.  The effort is part of the Council’s Long Range Plan, which places emphasis on the Council expanding its communications services.  The goal is to communicate why innovators – design engineers who manufacture the world’s consumer goods – should consider adhesives and sealants for their project.