Birla Carbon Implements Blue Yonder’s Supply Chain Solution

Birla Carbon, one of the leading manufacturers and suppliers of high-quality carbon black solutions, announced the successful implementation of Blue Yonder’s best-in-class digital technology for Sales & Operations Planning (S&OP). The Blue Yonder solution was deployed at Birla Carbon through 2023, revolutionizing key S&OP processes, including demand and supply planning in a dynamic world. Birla Carbon engaged Ernst & Young, India (EY) as a transformation partner for Blue Yonder solution implementation.

Blue Yonder, a world leader in digital supply chain transformations and omnichannel commerce fulfillment, provides Birla Carbon with a robust platform that integrates demand forecasting seamlessly into operations planning. The tool provides real-time insights, enabling Birla Carbon to make agile decisions to support customer needs.

EY is a global platinum partner of Blue Yonder for implementing its luminate platform-based solutions to digitally transform client supply chains, enabling end-to-end visibility, realizing KPI improvements, and enhancing customer experience.

Blue Yonder’s S&OP tool has digitally transformed Birla Carbon’s planning process, resulting in optimized operations, maximized capacity, and enhanced customer experience. As a cloud-native, software-as-a-service offering, the tool not only provides agility, better up-time, and availability but also offers a greener footprint. Its deployment across Birla Carbon’s operations in 12 countries and 16 manufacturing plants will have a positive impact on the entire customer base, standardizing processes and ensuring consistent effectiveness while maintaining the highest operational standards across all regions..

EY played a critical role in this transformation journey by bringing its consulting capabilities and working with stakeholders across the globe in a hybrid agile way to enable the global S&OP process.