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Backdrop Paint Manufacturer Teams with Porsche for New Paint Palette

Porsche x Backdrop collections overlaps with Porsche’s 75th anniversary.

Porsche German automaker, recently partnered with Backdrop, a paint manufacturing company, to create a palette of four interior paints based on colors from Porsche’s most recognizable sports cars. 
 
The limited-edition collection celebrates Porsche’s history, coinciding with Porsche’s 75th anniversary and will be available now until the end of the year exclusively at Backdrop’s website
 
“Everything we do at Backdrop centers around our love of color,” said Backdrop co-founder Natalie Ebel. “Naturally, we jumped at the chance to work with an iconic brand like Porsche, which has always been synonymous with its bold statement-making color palette. I’m incredibly excited to translate our shared love of design and spirit of self-expression into a collection that will take on a new life in our homes and on our walls.”
 
The palette features:

  • Irish Green: A dark hunter green first seen on a 356C sports car in 1964. This shade is also one of the first colors to appear on the Porsche 911.
  • Ruby Star: This color dates back to 1991 on the Porsche 911, 928, and 944. It is a deep magenta red that is distinct and bold.
  • Speed Yellow: This vibrant yellow is distinctly connected to the Porsche brand and t the sports car. It first appeared in 1991 on the Porsche 911.
  • Rivera Blue: An electric bright blue that was developed in 1994. This color has been featured on the 911, 928, and 968 models. 
“Individualization is at the core of Porsche,” commented VP of marketing of PCNA Ayesha Coker. “Whether it’s a custom-built Taycan or your home office, we want to inspire all to dream in full color. Together with Backdrop, we’ve curated a series of bright, saturated colors that have significance to us and are sure to bring the beloved Porsche aesthetic to your home interior design.”
 
The four-piece limited-edition collection comes in a co-branded paint can an includes a limited-edition Porsche 75 leather key chain, which will retail for $75 per gallon.
 
Backdrop was founded in 2018 and offers Green Wise certified and low-VOC paints that are delivered to your door. In 2020 Backdrop became the first paint company to become Climate Neutral certified. Backdrop was acquired by F. Schumacher & Co in 2021. 
 

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