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Iconic design brands to collaborate on color palettes, events and more.
June 5, 2025
By: KERRY PIANOFORTE
Editor, Coatings World
Benjamin Moore,announced its multi-year partnership with Williams-Sonoma, Inc. portfolio brands Pottery Barn, Pottery Barn Teen, Pottery Barn Kids, West Elm and Rejuvenation. Williams-Sonoma, Inc. is the world’s largest, digital-first, design-led and sustainable home retailer. The partnership aligns the legacy paint brand known for its premium paints and colors with the distinctive high-quality home furnishings brands. Benjamin Moore and these select Williams-Sonoma, Inc. brands will collaborate on curated color palettes that match back to seasonal furniture and décor, in-store experiences and more. “Benjamin Moore is proud to partner with Williams-Sonoma, Inc. to bring exceptional design and unmatchable color to customers looking to elevate their spaces,” said Dan Calkins, Chairman and CEO at Benjamin Moore. “With a shared commitment to manufacturing the highest-quality products and offering best-in-class retail experiences, we look forward to delivering design solutions for every style to both professional and consumer audiences alike.” “Partnering with Benjamin Moore enhances our collective customer experience,” said Laura Alber, President and CEO of Williams-Sonoma, Inc. “Benjamin Moore offers our customers a path to creating cohesive, beautifully designed spaces with custom paint palettes, resources, and superior expertise as a premier paint brand.” The partnership will also include branded digital and social content, which includes expertly curated photography brought to life using premium Benjamin Moore paints and unmatchable colors. In addition, Design Crew teams across Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm and Rejuvenation retail locations will be equipped with Benjamin Moore design and color tools to enable color consultations and pairings for any project.
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