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January 18, 2017
By: Catherine Diamon
This year, AkzoNobel’s Metal Coatings team has worked on several new colors and effects to respond to market demand for new innovative products for coated steel and aluminum. Several examples of recent innovations were presented in “”The Color of The Year” book including CERAM-A-STAR Frost, the award-winning Wine Metallic finish for domestic appliances, and the new Copper 3D color. In late 2016, AkzoNobel introduced a new CERAM-A-STAR Frost with a special ‘frost’ texture that combines excellent durability and appealing appearance with sustainability. “Our high-performance paint systems are recognized as the best in the industry. Based on the superior performance of those systems, we developed a tough and durable two-coat exterior finish with a unique chemistry, able to create a textured coating surface utilizing a special pigmentation that can help reduce energy consumption”, says Dominique Fort, Global Marketing Director, AkzoNobel Metal Coatings. The frosted look gives a soft finish and is available in the most popular colors. Beyond providing an attractive exterior, when used with AkzoNobel’s high-performance primer, this two-coat system provides exceptional durability. It offers superior resistance to moisture and UV exposure while maintaining excellent flexibility and abrasion protection. The unique and highly durable topcoat gives the highest color stability and gloss retention of any special effect finish currently available. AkzoNobel won the Product innovation award from Ternium, the leading steel company in Latin America, for its new generation of metallic and pearl finishes for the appliance market, which has become the coating of choice to represent pre-painted steel products and technologies. This new system has a highly appreciated iridescent color, manufactured with pearl and aluminum pigments. It meets all general appliance specifications (refrigeration, range, and laundry) and allows only two coats (basecoat and clear coat) to be used, instead of the traditional three (primer, basecoat, and clear coat). This means materials can be painted in just one pass through a production line, saving time and money. The latest development of AkzoNobel’s Metal Coatings color team is an imitation of copper fabric, Copper 3D, with new innovative visual effects. “While working on new effects such as Copper 3D, AkzoNobel invests in making its Metal Color process more efficient”, says Ton Van Engelen, Team Leader, Coil EMEA Solutions Lab. “This includes tools for measuring and matching 3D color products as well as new tools to quantify and formulate coating structures. Several of our research and development chemists have spent the larger part of a year on these issues and the Copper 3D is just one of the benefits we will achieve”.
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