Browse the most recent issues of Coatings World Magazine, featuring timely insights and industry-leading analysis.
Access the interactive digital version of the magazine with multimedia enhancements and exclusive online features.
Join a global community of coatings professionals—subscribe to receive the magazine in print or digital formats.
Promote your brand to decision-makers across the global coatings value chain with targeted advertising options.
Review our standards for submitting articles and technical content to ensure alignment with editorial goals.
Understand how your data is collected, stored, and used when interacting with Coatings World Magazine.
Immediate updates on significant industry developments.
News from major and regional paint and coatings producers.
Updates from raw material and equipment suppliers.
Leadership changes and notable appointments.
Mergers, acquisitions, and earnings reports across the industry.
Data-driven insights into regional and global coatings markets.
Interviews with executives, innovators, and influencers in the coatings sector.
Explore long-form articles and special reports that analyze trends, technologies, and business strategies in coatings.
Recurring editorial pieces offering expert perspectives and commentary on regulatory, sustainability, and R&D topics.
Access original interviews, Q&As, and insights that offer a deeper understanding of key industry developments.
Industry leaders weigh in on technical advancements, market challenges, and future opportunities.
Explore color trend predictions and their influence on coatings design, formulation, and application.
Profiles and rankings of the world’s leading coatings manufacturers and suppliers.
Comprehensive resource for locating suppliers of coatings materials and services.
Connect with distributors of raw materials, packaging, and equipment.
Showcase your company’s services, products, and expertise.
Look up definitions for key terms and concepts used across the coatings industry.
Full-length videos covering events, innovations, and thought leadership.
Short-form video interviews offering quick updates and takeaways.
Audio interviews and discussions with industry experts and insiders.
In-depth digital publications on coatings technologies and trends.
Research-backed documents examining industry challenges and solutions.
Informational materials highlighting products, services, and companies.
Company-sponsored articles offering valuable insights, case studies, and product applications.
Company announcements, product launches, and business developments from across the coatings sector.
Search for career opportunities in the coatings industry and connect with hiring companies.
What are you searching for?
December 9, 2015
By: KERRY PIANOFORTE
Editor, Coatings World
AkzoNobel has launched its latest color and trends guide for the automotive and consumer electronics markets. As well as offering a glimpse at the design direction for cars, smartphones and tablet computers, it also includes the company’s color of the year for those markets, My Gold. The 2016 guide was launched at a special event staged at the McLaren Technology Center in Woking in the UK. AkzoNobel supplies the hi-tech coatings for McLaren Racing’s Formula 1 car and worked with McLaren Automotive to develop the spectacular color range for its road car series. “Our team searches the world for the latest in design,” explained Stephie Sijssens, Color Design Manager for AkzoNobel Performance Coatings. “We translate these into four key trends, eight palettes and 72 color effects and textures. We want to inspire our industrial customers and together develop the colors, effects and textures for the products of the future.” Now in its 11th year, the company carries out its own detailed market research to develop the guide and combines that with input from external design experts. The key word for the latest trends guide is transition. “It’s about finding a balance between extremes to create change from within,” continues Sijssens. “This trend is epitomized by My Gold, which makes a timeless, yet personal statement. It has the brilliance to turn heads, but also combines extremely well with other shades, such as classic black and white, or new neutrals like dark tones and soft pastels.” The four key trends identified in the latest report are: Archive – a combination of past and future – about deconstructing, organizing and archiving elements of the past to inspire the future Obscura – where dark and light are equally important – inspired by the daily transition of night and day Upgrade – where emotion and technology meet – about breaking free from our busy lives and adding a human touch to hi-tech developments This.is.Me – balancing between the power of image and words – an expressive trend about glorious imperfection
Enter your account email.
A verification code was sent to your email, Enter the 6-digit code sent to your mail.
Didn't get the code? Check your spam folder or resend code
Set a new password for signing in and accessing your data.
Your Password has been Updated !
