Browse the most recent issues of Coatings World Magazine, featuring timely insights and industry-leading analysis.
Access the interactive digital version of the magazine with multimedia enhancements and exclusive online features.
Join a global community of coatings professionals—subscribe to receive the magazine in print or digital formats.
Promote your brand to decision-makers across the global coatings value chain with targeted advertising options.
Review our standards for submitting articles and technical content to ensure alignment with editorial goals.
Understand how your data is collected, stored, and used when interacting with Coatings World Magazine.
Immediate updates on significant industry developments.
News from major and regional paint and coatings producers.
Updates from raw material and equipment suppliers.
Leadership changes and notable appointments.
Mergers, acquisitions, and earnings reports across the industry.
Data-driven insights into regional and global coatings markets.
Interviews with executives, innovators, and influencers in the coatings sector.
Explore long-form articles and special reports that analyze trends, technologies, and business strategies in coatings.
Recurring editorial pieces offering expert perspectives and commentary on regulatory, sustainability, and R&D topics.
Access original interviews, Q&As, and insights that offer a deeper understanding of key industry developments.
Industry leaders weigh in on technical advancements, market challenges, and future opportunities.
Explore color trend predictions and their influence on coatings design, formulation, and application.
Profiles and rankings of the world’s leading coatings manufacturers and suppliers.
Comprehensive resource for locating suppliers of coatings materials and services.
Connect with distributors of raw materials, packaging, and equipment.
Showcase your company’s services, products, and expertise.
Look up definitions for key terms and concepts used across the coatings industry.
Full-length videos covering events, innovations, and thought leadership.
Short-form video interviews offering quick updates and takeaways.
Audio interviews and discussions with industry experts and insiders.
In-depth digital publications on coatings technologies and trends.
Research-backed documents examining industry challenges and solutions.
Informational materials highlighting products, services, and companies.
Company-sponsored articles offering valuable insights, case studies, and product applications.
Company announcements, product launches, and business developments from across the coatings sector.
Search for career opportunities in the coatings industry and connect with hiring companies.
What are you searching for?
New coating solutions engineered for extreme heat protection and better electrical insulation for EV battery applications.
October 7, 2025
By: David Savastano
Editor
Axalta Coating Systems Ltd. unveiled two innovative products at The Battery Show North America, reinforcing its commitment to innovation, technical service and performance in energy storage solutions and the automotive industry value chain.
The new products, Alesta® e-PRO FG Black and Alesta® e-PRO Dielectric Gray, have been engineered for extreme heat protection and better electrical insulation in EV battery applications.
“While electric vehicles are statistically far less likely to catch fire than gasoline-powered vehicles, high-profile incidents and misinformation continue to impact public perception,” says Dr. Robert Roop, SVP and CTO at Axalta. “These breakthrough products demonstrate the amazing power of coatings to rise to new challenges and reflect Axalta’s proven history of innovating products that impact the world for the better.”
Even as electric vehicles are growing in popularity, concerns remain among consumers about their safety, specifically around batteries. Thermal runaway in EV batteries remains a rare yet serious risk that can lead to fires, explosions, and structural failure. When one battery cell overheats, it can trigger a chain reaction, rapidly releasing extreme heat, flames, and smoke at temperatures exceeding 1200°C.
When applied as part of a validated OEM battery system, these new coatings may contribute to improved thermal stability and electrical insulation performance.
Alesta e-PRO FG Black is a premium powder coating engineered for thermal stability and secondary fire protection in electric vehicle battery systems. This advanced coating is designed to resist ignition, expansion, and smoke generation at extreme temperatures up to 1200°C, helping to delay fire propagation from thermal events.
Alesta e-PRO Dielectric Gray is a premium epoxy-based powder coating designed to provide robust electrical insulation in high-voltage environments such as electric vehicle battery packs and stationary energy storage systems. This coating delivers excellent hipot test yield, improving reliability.
Alesta e-PRO products have undergone rigorous testing for electrical insulation and thermal protection. The Dielectric Gray has been tested for UL 94 V0 and IEC 60243-1 among several others. The FG Black product has been tested for direct flame exposure, single-cell thermal runaway and UL 2596 TaG tests. When exposed to direct flame at 1200°C, Axalta’s Alesta e-PRO FG Black produces no smoke and does not catch fire during thermal events.
“Our customers are looking for technologies that can withstand extreme environments and support their efforts to build safe and reliable battery systems,” says Dr. Roop. “These new coatings reflect our commitment to innovation and to partnering with customers to meet the challenges of next-generation mobility.”
The coatings are designed for global automotive manufacturers producing EVs, with the global EV market on track to surpass 20 million units in 2025, accounting for over a quarter of cars sold worldwide.
These product introductions come on the heels of Axalta being named to TIME magazine’s list of America’s Best Midsize Companies of 2025.
Enter your account email.
A verification code was sent to your email, Enter the 6-digit code sent to your mail.
Didn't get the code? Check your spam folder or resend code
Set a new password for signing in and accessing your data.
Your Password has been Updated !