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February 3, 2015
By: Kerry Pianoforte
Editor, Coatings World
BASF launched a new wall coating in the U.S. and Canada, engineered for enhanced protection of vertical concrete, concrete masonry units (CMU) and masonry. MasterProtect C 350 hydrophobic coating is the latest addition to the MasterProtect line of protective coatings, part of BASF’s Master Builders Solutions brand. The hydrophobic properties of MasterProtect C 350 provide an attractive finish which resists dirt pick-up, and requires only rainfall or rinsing with water to remove any dirt which does accumulate, helping reduce exterior maintenance costs, according to the company. MasterProtect C 350 can be applied as a restoration topcoat or to new vertical construction. It is designed to withstand wind driven rain as well as heavy UV exposure, resulting in long-lasting color retention. MasterProtect C 350 is available in four tintbases, with formulations to match the 50 colors in the MasterProtect Color Portfolio. Custom colors are also available.
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