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February 8, 2017
By: Catherine Diamon
BASF will introduce Paliocrom Brilliant Red EH 1000 (L 3254) and showcase the new Global Color Presentation for the automotive and industrial coatings markets at the European Coatings Show April 4 – 6, 2017 in Nürnberg, Germany. “We want to help our customers create new in-demand colors,” said Rose Qin, global business director, pigments for coatings, BASF. “By providing the Global Color Presentation and introducing the new Paliocrom® Brilliant Red, BASF continues to drive innovation in the coatings market.” Paliocrom® aluminum effect pigments provide excellent hiding and extreme saturation while maintaining good appearance in thin film applications. The newest product, Paliocrom® Brilliant Red EH 1000 (L 3254), is an extremely saturated mid shade red silver dollar aluminum pigment that simultaneously delivers superior travel, excellent gloss, and unmatched hiding. This is made possible through very narrow particle size distributions of ultra-smooth aluminum flakes that are coated in an optimized process and passivated to provide gassing stability. The new effect pigment expands styling options for automotive and high performance industrial coatings customers. BASF recently celebrated 25 years of the Paliocrom® product line. The Colors & Effects brand will also showcase 24 panels featuring colors from the Global Color Presentation. Developed in 2016, the presentation highlights upcoming trends for 2017 and beyond. The presentation also includes effect pigments shown under a microscope and custom music created by Alle Farben. The microscope images were shot by photographer Fabian Oefner and turned into short artistic video clips.
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