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July 2, 2018
By: Anthony Locicero
Copy Editor, New York Post
Birla Carbon, an Aditya Birla Group Company, is renaming of all of its entities worldwide to Birla Carbon. Birla Carbon is one of the world’s largest manufacturers and suppliers of high quality carbon black and a flagship business of the $ 44.3 billion Aditya Birla Group. The company’s footprint extends across 12 countries with 16 manufacturing facilities. “This is a big moment in our long history, indeed a milestone. As a single global brand, Birla Carbon will be even better recognized for its value offering around sustainability, innovation and global supply security,” CEO Dr. Santrupt Misra said. “We recently launched the Birla Carbon Purpose – ‘Share the Strength’, across the organization. Bringing all the legal entities under Birla Carbon reinforces our Purpose. One Birla Carbon symbolizes global leadership as part of the Aditya Birla Group.” “While Birla Carbon is a well-known brand with our partners, this is an exciting change to build on this brand value to ensure all constituents see the strength of One Birla Carbon no matter where we do business,” Chief Operation Officer John Loudermilk added.“As a single unified global brand in Carbon Black, it enables us to collaborate across all stakeholders and build a brighter future in the industries and communities we serve.” Birla Carbon has two state-of-the art technology centers at Marietta, GA and Taloja, India.
Country Old Entity Name New Entity Name U.S. Columbian Chemicals Company Birla Carbon U.S.A., Inc. Egypt Alexandria Carbon Black Company S.A.E. Birla Carbon Egypt S.A.E. Italy Columbian Carbon Europa S.R.L. Birla Carbon Italy S.R.L. Spain Columbian Carbon Spain, S.L. Birla Carbon Spain, S.L.U. China Columbian Chemicals (Jining) Co. Ltd. Birla Carbon China (Jining) Co. Ltd. Canada Columbian Chemicals Canada Ltd. Birla Carbon Canada Ltd. Germany Columbian Carbon Deutschland GmbH Birla Carbon Europe GmbH South Korea Columbian Chemicals Korea Co., Ltd. Birla Carbon Korea Co., Ltd. China Columbian Chemicals Weifang Co., Ltd. Birla Carbon China (Weifang) Co., Ltd. Hungary Columbian Tiszai Carbon LLC Birla Carbon Hungary Ltd India SKI Carbon Black (India) Private Limited Birla Carbon India Private Limited (Proposed) Thailand Thai Carbon Black Public Co. Ltd. Birla Carbon Thailand Public Co. Ltd.
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