Dunn-Edwards Corporation announced its next chapter of color leadership and marketing with the team of Scott Lambert, manager of color & trends marketing, and Lauren Hoferkamp, senior specialist of color & trends marketing. The pair will work together closely to amplify color at Dunn-Edwards through trend forecasting, research and development, and strategic marketing initiatives.

Lambert is a leading creative director and trend leader with decades of experience across creative agencies, brands, and industries – with color and design at the core. As the leader of the Dunn-Edwards Color Team, he will lead research and development, trend strategy, marketing innovation, and more.

After 13 years as an architectural sales representative for the company, Hoferkamp brings an intri-cate background and understanding of Dunn-Edwards, the color market, and the multi-channel cus-tomer journey to the new Color Team. She is a seasoned color expert, having previously owned and operated a surface design company in Southern California for more than 10 years.

“We are thrilled to usher in a new era of color at Dunn-Edwards with, not one, but two, leaders at the helm of our Color Team,” said Lisa Kudukis, vice president, marketing & innovation at Dunn-Edwards. “Scott’s unique creative lens and experiential vision will infuse new energy into our color efforts, while Lauren knows Dunn-Edwards and our customers’ color needs inside and out. This dream team will help us see color in a new light and push industry standards.”

As it approaches its 100-year anniversary in 2025, the new Color Team signifies a new era at Dunn-Edwards with the development of industry-leading color collections for homeowners and professionals alike. The duo will attend Milan Design Week in April 2024.