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February 8, 2010
By: KERRY PIANOFORTE
Editor, Coatings World
Following the introduction of the BASF corporate brand for Elastogran European polyurethane sites, the next step BASF is taking is to change the names of Elastogran companies. Elastogran GmbH with its head offices in Lemförde will be called BASF Polyurethanes GmbH from now on. This is in keeping with a system already introduced on a global scale. The name change will not affect the legal form of the companies concerned. Nor will the renaming affect existing agreements such as employment contracts or customer contracts. The Elastogran name lives on in the BASF brand “PU Solutions Elastogran,” which was recently launched throughout Europe.
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