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July 3, 2017
By: Kerry Pianoforte
Editor, Coatings World
PPG has announced that its industrial coatings business has launched MEASURECOLOR MOBILE, an innovative cloud-based color platform that combines a color-matching app and hand-held MeasureColor Mobile scanning device to immediately identify color matches to PPG industrial coatings products and improve the speed and accuracy of color selection. To generate a color match, users can place the MeasureColor Mobile scanner on the surface of virtually any source object, including painted metal, plastic, leather, fabric, drywall or other material. The BLUETOOTH enabled scanning device interprets the color data, calculates the color difference and promptly sends a PPG color match to the MeasureColor Mobile app on the user’s tablet or smartphone, eliminating days of lab work and related production costs. PPG’s customized MeasureColor Mobile platform, developed jointly with the creators of the MeasureColor Mobile technology, contains extensive PPG product libraries for search-and-match functions for industrial powder and liquid coatings. Color matches are displayed by color name, product code, product category, gloss range and resin chemistry to facilitate quick color selection. Clicking on product codes also gives users immediate access to product data sheets, safety data sheets, cure conditions and inventory status. The app contains industry-standard color communication and color-match systems used around the world, such as MUNSELL COLOR, RAL and Federal Standard 595C, as well as thousands of architectural paint colors that can be instantly cross-referenced to a corresponding PPG-stocked color. Shelley Verdun, PPG powder product manager, industrial coatings, said the MeasureColor Mobile platform increases productivity, improves customer responsiveness and reduces costs by significantly accelerating the color-matching process. “Color matching in the lab takes time,” she explained. “With the MeasureColor Mobile scanner and app, results are immediate, so customers can place orders for the products they need right on the spot. Customer confidence in PPG is enhanced with tools and technology that meet their business requirements. We have successfully trialed the platform with our customers, and the feedback has been outstanding.”
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