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The MDC agency will handle Valspar, HGTV Home and Krylon, per Adweek
March 15, 2018
By: Anthony Locicero
Copy Editor, New York Post
Sherwin-Williams Consumer Brands Group chose Minneapolis-based MDC Partners agency mono as creative agency of record for its Valspar, Krylon and HGTV Home brands, Adweek reported. According to the story, Mono has already begun working on integrated campaigns for the three brands. “We are thrilled to partner with an agency that is in lockstep with our core growth plans and shares our core values of being consumer-focused and customer-driven,” Sherwin-Williams Consumer Brands Group SVP of marketing Heidi Petz said in a statement. Sherwin-Williams bought Valspar last year. McKinney continues to handle creative for the company’s flagship Sherwin-Williams brand, Adweek reported. Photo courtesy Flickr/Mike Mozart
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